Universal Pictures: Grand Rex Cinema Possessed
FooH Overview:
Fooh concept details:
The historic Grand Rex cinema in Paris falls victim to supernatural terror in this chilling FOOH campaign for "The Exorcist" revival. The building's pristine white façade becomes a canvas for demonic manifestations that evolve throughout the sequence—first appearing as subtle cracks, then a blood-red cross, culminating in the iconic possessed face emerging from the wall. This masterful FOOH experience by Universal Pictures brings the horror classic's essence to life, making the Grand Rex itself appear possessed as moviegoers line up for the theatrical release.
