Universal Pictures: Sydney's Yellow Brick Journey

Fooh concept details:

Golden bricks cascade through Sydney's evening streets, forming a glowing yellow brick road that winds through the city center. The magical path leads toward Elphaba's iconic witch hat, towering above the buildings as a massive landmark. This Universal Pictures FOOH ad brings Wicked's magical world to life, celebrating the film with spectacular fantasy elements that merge theatrical wonder with Sydney's skyline.