Urban Decay: 3D Compact Breaks Billboard Boundaries

Fooh concept details:

This innovative FOOH Ad brings Urban Decay's makeup products to life as 3D elements emerge from a standard billboard format. The campaign literally "hits the street" by transforming a flat purple display into a dynamic showcase where product compacts appear to float beyond their confined space. The creative approach perfectly aligns with Urban Decay's edgy brand identity while demonstrating how modern cosmetic marketing can transcend traditional advertising limitations. By blurring the line between digital and physical realms, L'Oreal elevates a simple product display into an eye-catching urban spectacle that captures attention in Los Angeles' competitive visual landscape.