Urban Decay: Giant Setting Sprays Command LA Sky

Fooh concept details:

The FOOH Ad features oversized Urban Decay All Nighter setting spray bottles displayed against a vibrant digital billboard in Los Angeles. The video showcases the brand's three variants – pink, black, and yellow – positioned street-level against their larger-than-life backdrop. Using playful gaming language, the ad invites viewers to "pick your player" from the lineup, framing makeup setting as a strategic choice rather than routine. This clever outdoor marketing blends physical and digital elements to transform everyday beauty products into iconic city landmarks, reinforcing the product's status as a beauty essential while creating an instantly shareable moment for social media.