Urban Decay: Go Lip Gloss Showcase

FooH Overview:

Brand: Urban Decay
Industry: Beauty, Makeup
Creator: Vokode

Fooh concept details:

A luxury SUV transforms into a digital makeup showcase in this captivating FOOH Ad for Urban Decay. The video features a Mercedes G-Wagon changing colors to match different lip gloss shades, with an oversized gloss applicator mounted on its roof. Set against a Joshua Tree desert backdrop, the vehicle displays "GLAZE & GO" branding while showcasing the product's color range. The campaign cleverly highlights the brand's playful personality and diverse shade selection with their message "we'll take one in every shade please." This creative approach turns a standard beauty product demonstration into an eye-catching automotive spectacle that stands out in social feeds.

Additional Information:

Country: USA
Place: Joshua Tree National Park
Scene: Giant Object, Transition, Product Interaction, Optical Illusion
Environment: Desert

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