Urban Decay: Los Angeles Billboard Beauty Tutorial

Fooh concept details:

A traditional LA billboard transforms into an interactive beauty experience as oversized Urban Decay products appear to apply makeup directly to the model's face. An eyeshadow brush extends dramatically from the advertisement while setting spray creates mesmerizing ripple effects across the entire display. This innovative Urban Decay FOOH advertisement turns street-level advertising into performance art, proving that when you refuse to be basic, even billboards become canvases for creative rebellion.