Urban Outfitters: Building-Sized Puffer Blanket

Fooh concept details:

A gigantic metallic silver puffer blanket dramatically drapes over Urban Outfitters' Herald Square flagship store, transforming the building into a cozy winter display. The oversized quilted textile cascades down the historic brick facade, catching sunlight on its reflective surface while showcasing the retailer's popular home decor item at massive scale. This eye-catching FOOH campaign brings Urban Outfitters' holiday merchandise to life as the metallic puffer blanket—normally found inside the store—becomes an architectural statement piece that wraps the entire storefront in seasonal comfort.