Urban Outfitters: Luminous Smiskis Invade the City

Fooh concept details:

Glowing blue Smiski figures playfully take over the Urban Outfitters storefront after dark. One climbs the historic facade, another sits casually swinging its legs from a ledge, while a third hangs acrobatically from a neon beam. These luminescent characters cast an ethereal blue glow against the building's architecture, bringing the Japanese collectible toys to life at human scale. This whimsical FOOH campaign showcases the mischievous glow-in-the-dark figurines now available at Urban Outfitters.