US Open: Lady Liberty's Tennis Transformation

FooH Overview:

Brand: ATP, WTA, US Open
Industry: Sport
Creator: Vertex

Fooh concept details:

The iconic Statue of Liberty trades her torch for a tennis racket, transforming New York Harbor into the ultimate tennis court as she prepares for the US Open. From day to night, Lady Liberty stands ready with racket raised high, overlooking the waters where tourists gather to witness this spectacular sporting spectacle. This patriotic US Open FOOH ad celebrates America's premier tennis championship by turning the nation's most beloved symbol into the ultimate tennis ambassador, proving that even Lady Liberty is ready to serve up some championship action.

Additional Information:

Country: USA
City: New York City
Place: Statue of Liberty
Scene: Decoration
Environment: City

Related FOOH Campaigns

Wimbledon: London's Grand Slam Revolution
Brand: ATP, WTA, London, Wimbledon
Creator: Why.CGI
Concept
Wimbledon x ATP x WTA: Tower Bridge Tennis
Brand: ATP, WTA, Wimbledon
Creator: Vertex
Claro x ATP: Giant Tennis Ball Surprises Roadside
Brand: ATP, Claro
Creator: Vinicius Lavor
Roland-Garros: Tennis Court Turns the Seine into Sunset
Brand: ATP, Roland-Garros
Creator: Busterwood