Valentino Beauty: Giant Products Arrive in Shanghai

Fooh concept details:

Towering over Shanghai's skyline, these oversized Valentino Beauty products transform the city's landscape in this eye-catching FOOH Ad. Digital effects place a massive perfume bottle and makeup compact next to iconic structures like the Oriental Pearl Tower, creating a surreal shopping experience at urban scale. By merging luxury products with familiar landmarks, this campaign does more than just advertise - it turns products into temporary city monuments that create memorable brand moments. The contrast between everyday beauty items and their gigantic digital versions demonstrates how innovative outdoor marketing can reimagine the relationship between products and public spaces.