Valentino Beauty: Perfume Pathway on Champs-Élysées

Fooh concept details:

Imagine walking down Paris's famous Champs-Élysées and finding it lined with giant Valentino Beauty products! This remarkable FOOH Ad creates exactly that illusion, transforming the iconic street into a beauty runway. Digital effects place oversized perfume bottles and makeup items between the Arc de Triomphe and the avenue, creating a virtual product corridor that merges luxury with Parisian landmarks. The contrast between the classic cobblestone street and modern beauty products showcases how augmented reality can reimagine familiar spaces for marketing purposes. This campaign cleverly uses city architecture as part of the brand story rather than just placing ads on it.