Valentino Beauty: Shanghai Green Takeover

Fooh concept details:

An entire city street in Shanghai transforms with Valentino's signature green sparkle in this striking FOOH Ad. The beauty brand takes over the contemporary Fiu Gallery and surroundings with a complete emerald makeover – from the glittering green storefront to a giant Go-Cushion compact resting against the building. Even mundane elements like bus stops and sidewalks shimmer with the brand's vibrant green, promoting the "Born in Roma Green Stravaganza" collection. The immersive installation blends luxury beauty with urban environment, bringing Valentino's "Let your reality sparkle" tagline to literal life in the heart of Shanghai.