Veltins: Hamburg Harbor Giant

Fooh concept details:

A massive Veltins beer bottle rests in a Hamburg shipyard dock, transforming the industrial harbor into a brewery's loading station. The giant green bottle sits among cargo containers and cranes as if ready for the world's largest beer delivery. This creative FOOH ad combines Hamburg's maritime heritage with German beer culture, turning the port into Veltins' ultimate distribution center where even the ships seem small compared to this oversized lager bottle.