Venus et Fleur: Extraordinary Bloom Truck Tour

FooH Overview:

Brand: Venus et Fleur
Industry: FMCG
Creator: Unknown

Fooh concept details:

A branded truck carrying an oversized flower box overflowing with pink roses drives through multiple US cities, spotted on the streets of New York, Los Angeles and Miami. The truck appears in various settings from snowy Central Park to sunny Miami Beach, with a giant illuminated pink box visible at night. This Venus et Fleur FOOH advertisement promoted a Valentine's Day giveaway campaign inviting people to spot the truck and scan a QR code to win a flower collection worth over $5,000.

Additional Information:

Country: USA
City: New York City, Los Angeles
Place: Central Park, Miami Beach
Theme: Valentines
Scene: Giant Object, Transport
Environment: City

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