Verizon: Smartphone Trade-In Campaign

Fooh concept details:

This FOOH ad shows smartphones in various situations before dramatically flying through the air toward a Verizon store. A phone appears inside a car, then numerous devices are seen floating and headed to the Verizon location where a customer is walking. The advertisement ends with a bold red screen featuring the message "New & existing customers. Any phone. Any condition." alongside images of iPhones. The creative visually represents Verizon's trade-in offer where customers can get a new iPhone when trading in any phone regardless of its condition with the Unlimited Ultimate plan. The flying phones effectively communicate that devices of all types and states are welcome in this promotional exchange program.