Versatile: Perfume Roll-Ons Break the Mold

Fooh concept details:

Playing with scale in iconic Paris landmarks, this FOOH Ad showcases Versatile's "Size Doesn't Matter" campaign with oversized roll-on perfume props against the elegant Louvre backdrop. The video highlights the brand's concentrated 15ml roll-on perfumes that compete with traditional 100ml sprays while being 30% more concentrated. Featuring various creative scenes with the giant perfume bottle - from displaying "WINNER" status to being carried like a hammer - the playful concept directly challenges consumer assumptions about fragrance packaging. The visually striking contrast between the small actual product and its enormous representation effectively reinforces the key message while positioning the French-made, vegan, alcohol-free formula as both sustainable and long-lasting.