Vestiaire Collective: Fashion Waste in Times Square

FooH Overview:

Brand: Vestiaire Collective
Industry: Social Cause
Creator: Reference

Fooh concept details:

Vestiaire Collective transforms New York's Times Square into a confronting environmental statement as mountains of discarded clothing flood the iconic plaza. Fast fashion retailers like H&M, Zara, and Uniqlo stand witness to their industry's waste, now impossible to ignore beneath their own billboards. This powerful FOOH installation visualizes the provocative question "What if fast fashion waste was on your doorstep?" while promoting the resale platform's alternative message: "Think First, Buy Second."

Additional Information:

Country: USA
City: New York City
Place: Times Square
Scene: Falling Objects
Environment: City, Shopping Venue

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