Vetements: The Countdown to Classic Drop

Fooh concept details:

A giant mannequin in a Vetements Limited Edition hoodie emerges from a Manhattan building, counting down with its fingers to three as classic items from the brand materialize on the billboard below. This FOOH advertisement creates urban theater as the imposing figure triggers the release of Vetements' iconic pieces against the New York skyline. The installation transforms a standard fashion announcement into a dramatic citywide reveal, with the mannequin serving as a towering harbinger of the exclusive collection drop.