Vichy: Eiffel Tower's Collagen Transformation

Fooh concept details:

A giant gloved hand applies Vichy LiftActiv Collagen Specialist 16 serum to the Eiffel Tower, dramatically transforming it into a vibrant red structure resembling collagen fibers. The striking visualization shows the iconic monument first receiving drops from the bottle's dropper, then gradually changing color from its natural iron-gray to bright red, symbolizing rejuvenated collagen. This clever FOOH campaign uses Paris's most famous landmark to demonstrate the product's revitalizing effects, suggesting the serum is powerful enough to strengthen even the most iconic structures.