Vichy: Marina Gets a Floating Glow Up
Fooh concept details:
Giant Vichy LiftActiv Collagen Specialist serums float like luxury yachts in a peaceful marina, creating the ultimate skincare harbor. The oversized red bottles bob gently in the crystal-clear water, their reflections doubling the impact while visitors snap photos of this incredible sight. This Vichy FOOH campaign takes the "glow so big" concept literally, turning the marina into a floating beauty destination that shows how the brand's anti-aging power is impossible to ignore.