Vichy: Marina Gets a Floating Glow Up

FooH Overview:

Brand: Vichy Laboratoires
Industry: Beauty, Skincare
Creator: Forgotten

Fooh concept details:

Giant Vichy LiftActiv Collagen Specialist serums float like luxury yachts in a peaceful marina, creating the ultimate skincare harbor. The oversized red bottles bob gently in the crystal-clear water, their reflections doubling the impact while visitors snap photos of this incredible sight. This Vichy FOOH campaign takes the "glow so big" concept literally, turning the marina into a floating beauty destination that shows how the brand's anti-aging power is impossible to ignore.

Additional Information:

Scene: Giant Object, Inflate, Floating Object
Environment: Coastal Zone, Ocean

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