Vichy: Mineral 89 Serum Hydrates Paris Monuments

Fooh concept details:

A giant Vichy Minéral 89 serum bottle appears beside the Arc de Triomphe, releasing perfect hyaluronic acid droplets that float through the air against a deep blue Parisian sky. The striking visual juxtaposition places the skincare product at monumental scale next to one of France's most iconic landmarks, with the transparent moisture droplets highlighting the serum's hydrating properties. This playful FOOH campaign for Vichy Laboratories transforms urban space into a skincare ritual, suggesting the product delivers hydration powerful enough for an entire city.