Vichy: Place Vendôme Chess Game

FooH Overview:

Brand: Vichy Laboratoires
Industry: Beauty, Haircare, Personal Care
Creator: Vokode

Fooh concept details:

Giant Vichy LiftActiv B3 Anti-Taches serums transform Place Vendôme into an elegant chess board in this striking FOOH advertisement. The iconic ruby-red dropper bottles stand like strategic game pieces on an oversized black and white checkerboard platform in the heart of Paris. With each move across the board, the serum "pieces" magically transform black squares to white, cleverly demonstrating the product's anti-dark spot properties. This visual metaphor highlights how the formula brightens and evens skin tone. The creative installation showcases Vichy's premium positioning while turning skincare science into an artistic urban spectacle in one of Paris's most luxurious districts.

Additional Information:

Country: France
City: Paris
Place: Place Vendôme
Scene: Giant Object, Playground
Environment: City

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