Victoria's Secret: Lips Take Over NYC

FooH Overview:

Brand: Victoria's Secret
Industry: Beauty, Fashion
Creator: tmrzv

Fooh concept details:

This eye-catching FOOH Ad transforms the urban landscape with massive glossy red lips suspended between skyscrapers in New York City. Shimmering confetti erupts from the lips, creating a romantic spectacle that stops pedestrians in their tracks. By taking their signature motif into public space, Victoria's Secret PINK demonstrates how traditional beauty marketing can evolve beyond store displays into memorable urban moments. The Valentine's-themed campaign effectively connects the brand's playful identity with seasonal romance marketing, making an unmistakable statement about their presence in the beauty and fashion landscape.

Additional Information:

Country: USA
City: New York City
Place: Manhattan
Scene: Inflate, Floating Object, Vending Machine, Human Interaction
Environment: City

Related FOOH Campaigns

Victoria's Secret: Rose Perfume Blooms in Barcelona
Brand: Victoria's Secret
Creator: Vokode
Highlighted
Victoria's Secret: Self-Love Floats Above Manhattan
Brand: Victoria's Secret
Creator: tmrzv
Victoria's Secret: Floating on Cloud Nine
Brand: Victoria's Secret
Creator: tmrzv
Victoria's Secret: Crown Adorns NYC Store
Brand: Victoria's Secret
Creator: Unknown