Victoria's Secret: Madrid Grand Opening Spectacle
Fooh concept details:
A giant Victoria's Secret shopping bag lands majestically in front of Madrid's iconic Puerta de Alcalá, with rose gold "HOLA MADRID" balloon letters floating above in a clear blue sky. Miniature shopping bags suspended by heart-shaped balloons circle the display, creating a glamorous welcome for the brand's new Gran Vía store. This striking FOOH advertisement blends Madrid's architectural heritage with Victoria's Secret's signature pink-striped style, dramatically announcing their arrival to the Spanish capital.