Victoria's Secret: Pink Cadillac Cruises SoHo

Fooh concept details:

A sparkling pink vintage car drives down a SoHo street with a "PINK GRL" license plate, rolling over a matching pink polka-dot crosswalk between the neighborhood's cast-iron facades. A street sign overhead swaps its usual text for a countdown to the store opening. This Victoria's Secret FOOH campaign turns a New York City block into a playful preview of the brand's arrival in SoHo.