Victoria's Secret PINK: Friendsgiving Promotion Takes Manhattan

FooH Overview:

Brand: Victoria's Secret PINK
Industry: Fashion
Creator: tmrzv

Fooh concept details:

A colossal Victoria's Secret PINK teddy bear balloon floats above a New York City street, wearing its signature plaid scarf with the brand's logo. This playful FOOH advertisement shows shoppers with pink bags walking beneath the enormous promotional mascot as it hovers against a backdrop of autumn trees and Manhattan buildings. The surreal visual announces the brand's Thanksgiving "Friendsgiving" promotion—a free teddy bear with qualifying purchases—creating an eye-catching reminder that the popular holiday gift-with-purchase has returned but "won't last long."

Additional Information:

Country: USA
City: New York City
Place: Manhattan
Theme: Thanksgiving
Scene: Giant Object, Floating Object
Environment: City

Related FOOH Campaigns

Concept
Jacquemus: Floating Lantern Bags Over Shibuya
Brand: Jacquemus
Creator: Flame CGI
Virtual Heritage: Karl Lagerfeld's Digital Icon
Brand: Karl Lagerferld
Creator: Zlu
Acne Studios: Scarf Forms a Bow in Seoul
Brand: Acne Studios
Creator: Unknown
Amiri: London's Urban Beach Club Invasion
Brand: AMIRI
Creator: Why.CGI