Victoria's Secret: Pink Ribbon Dances Across Barcelona

Fooh concept details:

A vibrant pink ribbon gracefully winds its way through iconic Barcelona landmarks, connecting the city's architectural treasures in an elegant aerial dance. Beginning at the historic Fira Barcelona towers, the ribbon floats over palm-lined avenues and soars through the majestic Arc de Triomf before finally settling on a modern shopping complex where it transforms into a perfect bow. This captivating FOOH advertisement celebrates Victoria's Secret's new Barcelona flagship store opening on Paseo de Gracia, turning the urban landscape into a giant gift waiting to be unwrapped. The campaign brilliantly merges the brand's signature pink with the city's distinctive architecture, creating an eye-catching visual invitation to discover their most iconic products in this new Mediterranean location.