Victoria's Secret: Rose Perfume Blooms in Barcelona

FooH Overview:

Brand: Victoria's Secret
Industry: Perfume, Fashion
Creator: Vokode

Fooh concept details:

A gigantic Victoria's Secret Bare Rose perfume bottle transforms Barcelona's famous Rambla into a floral wonderland. The oversized pink bottle installation bursts with cascading roses that spill onto gold-wrapped bouquets available for passersby. Pedestrians pause to admire and photograph the stunning 3D pop-up as they navigate the iconic tree-lined promenade. This immersive FOOH activation brings the fragrance to life through a physical manifestation that merges product design with natural beauty, allowing the public to experience the essence of Bare Rose perfume.

Additional Information:

Country: Spain
City: Barcelona
Place: La Rambla
Scene: Decoration, Giant Object, Display
Environment: City, Shopping Venue

Related FOOH Campaigns

Highlighted
Victoria's Secret: The Holiday Express
Brand: Victoria's Secret
Creator: tmrzv
Victoria's Secret: Paris Blooms in Pink Clouds
Brand: Victoria's Secret
Creator: tmrzv
Victoria's Secret: Pink Ribbon Dances Across Barcelona
Brand: Victoria's Secret
Creator: tmrzv
Victoria's Secret: Crown Adorns NYC Store
Brand: Victoria's Secret
Creator: Unknown