Videoland: Royal Amsterdam Connection
Fooh concept details:
Videoland creates an immersive FOOH experience by blending a virtual video call over Amsterdam's Dam Square and Royal Palace. Promotional banners for the streaming series "Máxima" adorn the historic buildings, creating a connection between digital storytelling and the iconic Dutch locations where the real-life royal story unfolded. This creative execution transforms the city center into an interactive backdrop that highlights the royal drama while engaging viewers in a uniquely personal way.