Viessmann: Bridge-Mounted Air Conditioner

Fooh concept details:

A giant Viessmann air conditioning unit appears suspended from a suspension bridge above Istanbul's Bosphorus shoreline. The oversized AC unit hangs between the bridge cables, seemingly cooling the entire waterfront neighborhood below with visible cool air effects. This dramatic FOOH installation showcases the brand's cooling technology against the picturesque backdrop of waterfront villas, coastal roads, and blue waters. The campaign visually communicates Viessmann's claim of "cooling the entire city" by positioning their product as a protective presence watching over the urban landscape during hot summer days.