Ville de Marseille2024: Boat Rings in Marseille

Fooh concept details:

A breathtaking FOOH Ad transforms Marseille's marina into a living Olympic symbol as sailboats arranged in the iconic five-ring pattern glide across the water's surface. This innovative campaign celebrates the city's role as host of the 2024 Olympic sailing competitions by blending sport, city branding, and natural environment. The aerial perspective showcases both the precision choreography of the vessels and the stunning backdrop of Marseille's coastline, creating a powerful visual metaphor of tradition meeting modernity. By turning the bay itself into a dynamic billboard, this execution demonstrates how large-scale environmental staging can create memorable marketing moments that honor both athletic achievement and civic pride.