Virgin Mobile: Kuwait Number Drop
Fooh concept details:
A giant digital billboard on a modern Kuwait building displays Virgin Mobile's new phone number release in real-time. The massive screen cycles through available numbers like "4104" while people gather below to scan QR codes and grab their perfect digits. The billboard transforms from showing the Virgin Mobile logo to displaying specific numbers with "NUMBER SOLD" messages, creating urgency as popular combinations disappear before viewers' eyes. This smart Virgin Mobile FOOH ad turns number selection into a live shopping experience, making people rush to claim their new phone numbers before they're gone forever.