Vital Beautie: Colossal Energy Shot in Daechi-dong

Fooh concept details:

A giant blue Energy Shot bottle drops from the sky above Seoul's busy Daechi-dong district, known for its private academies and study centers. The massive supplement bottle hovers over the crowded buildings while smaller blue packets rain down like confetti across the cityscape. This playful Vital Beautie FOOH ad turns the stressful study district into an energizing spectacle, perfectly targeting the area's hardworking students who need that extra brain power boost.