Vivo x Samsung: 3D Galaxy Z Flip5 at MASP

FooH Overview:

Brand: Samsung, Vivo
Industry: Electronics, Smartphones, Telecom
Creator: Sailor Studio

Fooh concept details:

A 3D billboard presents a giant Samsung Galaxy Z Flip5 smartphone mounted on São Paulo's MASP museum structure. The digital display showcases the folding phone in both closed and open positions, first featuring the "vivo x Galaxy Z Flip5" logo then transitioning to a colorful Mena-branded interface. Pedestrians gather below to photograph this creative FOOH campaign that utilizes the museum's suspended architecture as the perfect canvas for demonstrating the device's folding mechanics, making the partnership between Vivo and Samsung unmissable in the urban landscape.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Museum of Art of São Paulo
Scene: Billboard, Giant Object
Environment: City, Cultural Venue

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