Volkswagen: Street-Side Giant Unboxing Experience

Fooh concept details:

A massive Volkswagen delivery box appears to burst open on the side of a city building, with a bright orange VW car emerging from the oversized package. The giant unboxing scene transforms the urban street into a delivery zone, as the new vehicle literally pops out of its shipping container and onto the road below. This Volkswagen FOOH campaign brings the excitement of unboxing a new car to city streets, showing that getting your new VW is like receiving the ultimate oversized delivery right to your neighborhood.