Watches and Wonders: Giant Chess in Geneva

FooH Overview:

Brand: Watches and Wonders
Industry: Watches
Creator: Why.CGI

Fooh concept details:

A massive tower of luxury watches appears in a Geneva park, stacked high with timepieces as someone carefully carries this giant display through an oversized chess game. This playful FOOH turns the Swiss city into a grand chessboard where time itself becomes the ultimate game piece, building excitement for the world's biggest watch fair.

Additional Information:

Country: Switzerland
City: Geneva
Scene: Giant Object, Playground, Human Interaction
Environment: City, Park

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