Weleda: Botanical Burst on Urban Canvas
Fooh concept details:
A Weleda Skin Food bottle erupts from its billboard, transforming the flat advertisement into a vibrant 3D garden. The green oil bottle breaks through the surface as flowers spring to life around it - marigolds, daisies, and violets emerge in full bloom while golden pollen particles scatter in the breeze. This dynamic FOOH execution for Weleda's "The secret for glowy skin" campaign creates a striking botanical explosion against Madrid's blue sky, visually communicating the product's natural ingredients and revitalizing effects.