Westfield: Gingerbread Invasion Christmas Hunt

Fooh concept details:

Westfield transforms its shopping center into a whimsical FOOH holiday wonderland with gingerbread characters. Towering gingerbread figures populate the mall's atrium, some suspended from the glass ceiling while others roam the polished floors below. The installation promotes Westfield's "Christmas Treasure Hunt" campaign, with festive gift boxes scattered throughout. This playful scene blends traditional holiday imagery with modern retail engagement, creating an immersive experience that turns seasonal shopping into a magical adventure.