Westfield: Olympic Basketball Transformation

FooH Overview:

Brand: Westfield
Industry: Retail & Ecommerce, Sport
Creator: Vokode

Fooh concept details:

A basketball swooshes through a hoop in Westfield's atrium, crashing onto the concourse floor where it dramatically shatters. From the broken ball emerges a vibrant Olympic-themed installation with timing equipment and the message "TIME TO PLAY." This playful FOOH advertisement celebrates Westfield's 2024 Olympics partnership, transforming the shopping space into a sports zone that extend across the mall floor.

Additional Information:

Country: UK
City: London
Place: Westfield
Scene: Playground, Unboxing
Environment: Interior, Shopping Venue

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