Westfield: Olympic Dive into Retail

FooH Overview:

Brand: Westfield
Industry: Retail & Ecommerce, Sport
Creator: Vokode

Fooh concept details:

A striking FOOH creation transforms a Westfield mall atrium into an Olympic diving venue. The floor appears as a swimming pool with "Time to Play" emblazoned across it, while a realistic diver leaps from a high diving platform. Shoppers pause along escalators to witness the spectacular 3D installation, which highlights Westfield's official Paris 2024 Olympic partnership. This innovative campaign brings unexpected Olympic excitement directly into the retail environment.

Additional Information:

Country: France
City: Paris
Place: Westfield
Scene: Playground, Substitution, Splash
Environment: Interior, Shopping Venue, Sports Venue

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