Westfield: Wildflower Takeover for Good Festival

FooH Overview:

Brand: Westfield
Industry: Retail & Ecommerce
Creator: Vokode

Fooh concept details:

Nature reclaims the Westfield shopping center as vibrant wildflowers burst through the polished floors and climb the walls in a spectacular fusion of retail and wilderness. Colorful blooms in red, purple, and white transform the mall's sterile environment into a lush meadow ecosystem, creating floating floral sculptures that spell out "Westfield GOOD FESTIVAL." This immersive FOOH advertisement celebrates the spring event with an organic installation that blurs the boundary between indoor commerce and natural beauty.

Additional Information:

Place: Westfield
Scene: Decoration, Blooming
Environment: Interior, Shopping Venue

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