Westfield x Universal: The Yellow Brick Road Emerges

Fooh concept details:

A golden yellow brick road winds through Westfield London's shopping center, leading shoppers on a magical journey. The iconic path stretches across the mall floor, guiding visitors toward a giant Wicked movie display. This Westfield x Universal FOOH ad brings the enchantment of Oz into everyday retail space, celebrating the film's premiere with an immersive visual experience that blends fantasy with reality.