WhatsApp: Privacy Filter in Action

Fooh concept details:

A giant WhatsApp message interface with pixelation filter is mounted on a boat, creating a pixelated view of the Statue of Liberty through its camera. The real-time pixelation effect demonstrates how WhatsApp's encryption scrambles messages to protect privacy. This clever FOOH campaign visualizes the brand's end-to-end encryption technology, showing how personal communications remain secure and unreadable to outsiders.