White Fox: Giant Hoodie Emerges from Thames

Fooh concept details:

Making waves in fashion marketing, this attention-grabbing FOOH Ad announces White Fox Boutique's UK next-day delivery launch with a monumental green hoodie emerging from the River Thames. With Tower Bridge as the iconic backdrop, this larger-than-life installation transforms a shipping announcement into a landmark event. The strategic placement creates perfect photo opportunities for onlookers while generating social media buzz that extends far beyond traditional advertising reach. This campaign brilliantly visualizes the brand "landing" in the UK market, turning logistical news into a must-share cultural moment.