Wicked: Arc de Triomphe Glows in Magical Pink & Green
FooH Overview:
Fooh concept details:
Universal Pictures creates a striking FOOH campaign by illuminating Paris's Arc de Triomphe in Wicked's signature pink and green colors. The monument glows dramatically split between Glinda's pink and Elphaba's emerald green, transforming the Parisian landmark into a promotional beacon for the musical film's December 4th theatrical release. This vibrant display captivates passing motorists and pedestrians with its magical glow against the night sky, successfully merging Broadway's beloved story with French cultural heritage.
