Wicked: Emerald Express Takes Over Paris
FooH Overview:
Fooh concept details:
Universal Pictures brings Oz to Paris in this spellbinding FOOH campaign for the upcoming "Wicked" film. A magnificent emerald-green train pulls into a Parisian metro station, revealing its stunning interior filled with intricate mechanical gears and clockwork elements. The surreal locomotive first appears crossing the Seine with the Eiffel Tower in view, then makes its grand arrival at the station platform where amazed commuters capture the spectacle on their phones. With its sleek green exterior featuring subtle magical runes and patterns, this enchanting FOOH experience transforms everyday Parisian transit into a gateway to the Emerald City, building anticipation for the film adaptation of the beloved Broadway musical.
