Wicked: Yellow Brick Road Goes Global

FooH Overview:

Brand: Universal Pictures
Industry: TV Shows & Movies
Creator: Unknown

Fooh concept details:

The iconic yellow brick road from Oz appears in major cities worldwide, rolling through São Paulo, down the Champs-Élysées toward the Arc de Triomphe in Paris, past Big Ben in London with a massive emerald harvester, leading to Universal Studios Singapore, and up the steps at Lincoln Center in New York. Ornate lampposts bearing the Oz symbol line the magical pathway. This Universal Pictures FOOH ad announces the Wicked press tour, bringing the musical's enchantment to streets across the globe ahead of the film's release.

Additional Information:

Country: UK, France, Brazil, USA, Singapore
City: London, Paris, Sao Paulo, New York City, Singapore
Place: Westminster Bridge, Champs-Élysées, Avenida Paulista, Lincoln Center for the Performing Arts, Universal Studios Singapore
Scene: Overlay, Painting
Environment: City

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