Wicked: Yellow Brick Road Goes Global
FooH Overview:
Brand: Universal Pictures
Industry: TV Shows & Movies
Creator: Unknown
Fooh concept details:
The iconic yellow brick road from Oz appears in major cities worldwide, rolling through São Paulo, down the Champs-Élysées toward the Arc de Triomphe in Paris, past Big Ben in London with a massive emerald harvester, leading to Universal Studios Singapore, and up the steps at Lincoln Center in New York. Ornate lampposts bearing the Oz symbol line the magical pathway. This Universal Pictures FOOH ad announces the Wicked press tour, bringing the musical's enchantment to streets across the globe ahead of the film's release.



