Willhaben: Smartphone Portal to Fashion Treasures

Fooh concept details:

A giant smartphone materializes in Vienna's historic courtyard, displaying Willhaben's secondhand marketplace. As two women approach, the screen magically transforms into a real wardrobe filled with pre-loved fashion items. The closet opens to reveal a curated collection of clothing, shoes, and accessories that the women can physically browse through. In the final scene, the portal appears in a woman's living room, where fashion items float out of the digital closet, emphasizing Willhaben's message of giving pre-loved fashion pieces a second life. This innovative FOOH advertisement cleverly illustrates how the app bridges digital shopping with tangible secondhand treasures.