Wimbledon: London Eye Tennis Racket Vision

Fooh concept details:

A giant tennis racket appears to be held up against the London Eye, creating the perfect optical illusion for tennis fans crossing Westminster Bridge. The massive racket handle extends down to the street level while the iconic Ferris wheel serves as the racket head, with a bright yellow tennis ball positioned perfectly in the center. This Wimbledon FOOH campaign plays with perspective and city landmarks, showing that during tennis season, even London's most famous attractions can become part of the game, making everyone do a double-take at this perfectly timed illusion.