Wimbledon: London's Grand Slam Revolution

FooH Overview:

Brand: ATP, London, Wimbledon, WTA
Industry: Sport, Events
Creator: Why.CGI

Fooh concept details:

London's iconic landmarks transform into tennis spectacles in this dynamic Wimbledon FOOH campaign. Big Ben becomes entangled with an oversized tennis racket, while the London Eye morphs into a perfectly circular racket frame suspended above the Thames. A promotional truck seemingly bursts with thousands of neon tennis balls that cascade through central London streets, passing Westminster with Parliament as backdrop. This campaign ingeniously reimagines the British capital as a playground for the prestigious July 2024 tournament, turning urban elements into sportive symbols.

Additional Information:

Country: UK
City: London
Place: Tower Bridge, Big Ben, Houses of Parliament, Westminster, London Eye
Scene: Giant Object, Transport, Wrapped, Avalanche
Environment: City

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